Sable & Wolf identity design

Sable & Wolf are a start-up who needed a strong identity that matched their business ethos.

The brief

The founders asked me to create a logo that combined a contemporary aesthetic balanced with a traditional foundation.

The problem solved

I decided to keep things simple and uncluttered, letting the letterforms speak for themselves. I chose a modern typeface, integrating it with a strong and traditional ampersand. The client felt it had exactly the balance they'd asked me for.