Apt + Able Removal identity redesign

Apt and Able were an expert removal company. They asked me to refresh their tired identity with something more modern and memorable.

The brief

They wanted to appeal to, and attract, businesses and consumers, communicate professionalism, expertise, and experience. And have branding that can be reproduced on clothing and on van livery.

The problem solved

Of the logos presented to the client, they chose this one for its modern and balanced aesthetic. They appreciated the simplicity of the design and how the look & feel of the typeface and colours gave them a unique space in their industry.